Most one-page web sites (also called one-page sales letter internet sites or tiny web sites) have just one single purpose — to sell a product or service. My alteration to the one-page web site approach has been a hesitant one, ?nternet site hate browsing all the revenue copy. However , the facts do lie — one-page internet sites written like a lengthy sales copy are one of the effective ways to market you item online. Most people don’t actually read anything online. Instead, they scan a page, seeking out info that is certainly bold, within a larger font size, in a different color, or in a bulleted format. Therefore, Internet marketers have found that the most important info about your product needs to get the reader’s eyes as they scan the page.
Which you need to get started:
1 . A niched product for an easily identifiable target market. One-page web sites work best if you have an item for a very specific niche market, as an eBook method teach a parrot to, an e-course on how to start out your individual bead making jewellery business, or maybe a set of CDs on how to tutor yourself to enjoy the piano. You need to be capable to identify and describe the target market, coming from determining the actual target market needs and what they’ll procure (as very well as just how much they will pay) to what periodicals they browse, what groups/associations do they belong to, and where that they hang out both equally on- and offline. Make sure you know something special in your target market before continuing to the next stage.
2 . Appropriate. The domain name for your one-page site should mirror or perhaps closely appear like your merchandise name, or possibly a prominent characteristic of your product. So , for example , if you are a hypnotherapist and you have a podcast are really selling means use self-hypnosis to lose weight, in that case you’d wish to try and get yourself a domain name like. Try and get the. com variation of your domain if possible, but since that’s not readily available, seek out the hyphenated variant of the. com domain name.
Assuming you have an existing website, your website name can be submitted and masked to an inner page of the website in order that it appears like a different website without having to pay for additional hosting. is wherever I buy all of my own domains, and they offer url forwarding and masking as an element of their domain name registration support.
If you don’t already have a web site, it is advisable to determine what your online business needs will probably be in the next few months to determine what kind of hosting and website products you might need.
3. A give-away. You have two goals for your one-page site: get the get in touch with info from the visitors and convert them into paying customers. The easiest way to obtain get in touch with info by a visitor is always to create a related information item (ebook, electric tips report, special article, podcast or other audio tracks file, ecourse, video, etc . ) where the content is extremely compelling which the visitor gladly parts with his/her identity and primary email to obtain the free of charge giveaway. You can also create a special offer, say a trial period for $1, and offer access only to those who offers you their get in touch with info. By providing you their very own contact information, they have become a nice lead and you will start to create a relationship with them.
some. Your item. There are any number of products you can create to sell online. Those who are easiest to create and require bit of investment (other than your time to create them) and are readily available by an electronic download involve an e book or particular report, a podcast (audio recording of the interview or telelcass), or an ecourse. Of these, should you have almost everything it is advisable to create a great ebook. I might suggest that you format in electronic book in a word control program, like Microsoft Phrase. You’ll then simply want to format this into a locked PDF record so that it’s more difficult to illegally duplicate. I likewise encourage you to have a PDF FORMAT program that allows you to create clickable links inside your document which means that your buyers can readily click on websites from your e book. I prefer the Adobe Gymnast program to develop PDF papers, as Pot PDF seems to have both of these features, but there are lots of low-cost or totally free programs available that will enable you to convert standard word absorbing files to PDF format.
To make the product more desirable, you need to have a cover created. This cover can certainly serve as the cover of this virtual merchandise, and you can put it to use as an icon in emails in addition to your e-commerce software as a aesthetic representation of your product. There are many of image artists who all create e-book and other merchandise covers, and there are several pieces of software you can buy to create your own. I have never been too satisfied with the comes from software, then i hire Heather Colman of, who does a wonderful job.
5 various. A merchant account. In order to acquire payments, you must be able to consider credit card payments online. Your merchant account enterprise needs to give you a “virtual terminal”, which allows you to enter and process orders online and extrémité with your shopping cart software program. One of the most commonly used online terminal is that provided by. Understand what want to invest in a merchant service, you can begin by using third-party cpus like PayPal or Clickbank account, but they provide less flexibility than a complete merchant company.
6. Shopping cart application. Ultimately, your shopping cart software will be a workhorse available for you and enable one to automate a large number of functions of your online business. The cart that we highly recommend can be,, which offers a large amount of flexibility in how you list and bundle products, offers buyers a 24-hour down load URL just for downloading your electronic item, has integrated autoresponders to help you automatically follow up with your customers, and a message broadcast function so that you can distribute special sees to the buyers or prospective customers on your list.
7. A squeeze page. A squeeze page supplies the visitor use of some little bit of information in return for the visitor parting along with his name and first email address. The information has been “squeezed” out of the visitor, hence the name with the page. On this page you’ll want to have an eye-catching graphic, convincing headline, a short list of rewards that the visitor will receive in case the visitor offers you his speak to info instantly, and an application for the visitor to fill in to receive the information.
8. The sales letter web page. This is the primary sales page of the one-page web site, containing a lengthy sales letter with benefits of your product and testimonials more who’ve used the product, Which formula pertaining to writing an efficient one-page sales copy site, and i also use a method called Instantaneous Sales Letter Generator, that helps myself by requesting me a group of questions that will enable me to create the copy with regards to the page. The formulation for a one-page sales letter site is generally a great attention-getting subject, a strong beginning statement, body of the page that sets out the features and benefits of what you’re providing, the actual give itself, and then asking for the sale. Most webpages are produced very similarly. If you look at any of the web sites belonging to the major Online marketers, you’ll find this style used again and again.
on the lookout for. Follow-up automobile responders. The chance to continue to touch base and “touch” your potential customers is key in developing a marriage with them so that they move from a prospective customer to a getting customer. I create a series of 6-10 or so autoresponders that are sent out above the 3 weeks pursuing the purchase to check on in with the purchaser, as well as to interest the purchaser in another item. The shopping cart system I use possesses autoresponders built-in. Other herndoncompanies.com trusted autoresponder companies include and.
10.. Visitors the site. Because your site is only one web page, it will be almost ignored in the organic search engine ranking method. There’s not really enough happy to warrant a very high ranking in any key word you might choose. The easiest way to drive traffic to a one-page internet site is to pay for keywords, or pay-per-click marketing and advertising. Google’s Adwords, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known ppc advertisers. Google is probably the best with which to begin with.
Completing a single page web site won’t happen overnight. Yet , with a little research, wonderful copywriting, and a marketing system in place, a one-page website can easily get a profit middle for your organization.