Most one-page web sites (also called one-page sales letter websites or tiny web sites) have just one single purpose — to sell an item. My change to the one-page web site technique has been a hesitant one, as I hate examining all the revenue copy. Yet , the facts is not going to lie — one-page sites written such as a lengthy sales letter are one of the most effective ways to trade you product online. The majority of people don’t actually read nearly anything online. Rather, they study a page, seeking out info that is certainly bold, within a larger font size, in a different color, or in a bulleted format. Therefore, Internet marketers have realized that the most information and facts about your merchandise needs to catch the reader’s eyes as they scan the page.
This is what you need to get going:
1 . A niched product for an easily identifiable target market. One-page web sites might be best if you have a product for a very specific niche market, as an eBook means teach a parrot to, an e-course on how to begin your own bead jewelry making business, or maybe a set of CDs on how to tutor yourself to enjoy the piano. You need to be competent to identify and describe the target market, out of determining the particular target market needs and what they’ll have the funds for (as well as how much they will pay) to what ebooks they reading, what groups/associations do that they belong to, and where that they hang out the two on- and offline. Be sure you know something about your target market before going forward to the next stage.
2 . A domain name. The domain name for your one-page site should mirror or perhaps closely resemble your merchandise name, or a prominent feature of your product. So , for example , if you are a hypnotist and you have a podcast that you’re most likely selling in order to use hypnosis to lose weight, consequently you’d really want to try and have a domain name like. Try and get the. com variant of your domain if possible, but once that’s not offered, seek out the hyphenated variant of the. com domain name.
When you have an existing web-site, your domain name can be forwarded and obscured to an interior page of your website in order that it appears like a separate website without having to pay for additional hosting. is in which I buy all of my own domains, and so they offer url forwarding and masking as an element of their domain registration company.
If you don’t actually have a web site, it is advisable to determine what your online business needs will probably be in the next few months to determine which kind of hosting and website companies you might need.
two. A give-away. You have two goals to your one-page web-site: get the contact info from your visitors and convert all of them into forking over customers. The simplest way to obtain speak to info via a visitor is to create a related information item (ebook, digital tips report, special statement, podcast or perhaps other sound file, ecourse, video, etc . ) in which the content is really compelling the fact that the visitor gladly parts with his/her name and primary current email address to obtain the no cost giveaway. You can even create a discount, say a trial period with regards to $1, and give access just to those who will provide you with their contact info. By giving you their contact information, they have become a warm lead and you may start to create a relationship with them.
four. Your product. There are numerous products you are able to create to offer online. The ones that are best to create and require minimal investment (other than your time to create them) and are available by an electric download involve an e-book or special report, a podcast (audio recording associated with an interview or telelcass), or perhaps an ecourse. Of these, should you have almost everything you should create an ebook. I like to recommend that you structure in electronic book in a word finalizing program, like Microsoft Term. You’ll then want to format it into a locked PDF file so that really more difficult to illegally backup. I also encourage you to have a PDF FORMAT program that allows you to create clickable links inside your document so that your buyers could easily click on internet sites from your electronic book. I prefer the Adobe Snake charmer program to produce PDF files, as Earthy PDF has both of these features, but there are various of low-cost or free programs readily available that will permit you to convert fundamental word control files to PDF structure.
To make the product more pleasing, you need to have a cover created. This cover can actually serve as the cover of your virtual product, and you can put it to use as a great icon in emails in addition to your e-commerce software as a visual representation of the product. There are a variety of graphic artists whom create ebook and other merchandise covers, in addition to several pieces of software you can aquire to create the own. I have never been too happy with the results from software, therefore i hire Heather Colman of, who does a tremendous job.
your five. A payment processing. In order to acquire payments, you’ll need to be able to take credit card obligations online. The merchant account company needs to give a “virtual terminal”, which allows you to enter and process ventures online and cadre with your shopping cart program. One of the most commonly used electronic terminal is that provided by. If you do not want to invest in a merchant account, you can begin by utilizing third-party cpus like PayPal or Clickbank . com, but they present less versatility than a total merchant assistance.
6. Shopping cart application. Ultimately, your shopping cart software will be a workhorse for yourself and enable one to automate various functions of your online business. The cart that I highly recommend is,, which offers a good deal of flexibility in how you list and deal products, offers buyers a 24-hour down load URL www.cht.kz to get downloading your electronic item, has built/in autoresponders so you can automatically follow up with your purchasers, and an email broadcast function so that you can send special notices to the consumers or prospects on your list.
7. A squeeze page. A squeeze page supplies the visitor access to some bit of information in return for the visitor parting along with his name and primary email address. The information has been “squeezed” out of the visitor, hence the name belonging to the page. With this page you’ll be wanting to have an desirable graphic, convincing headline, a shorter list of rewards that the visitor will receive if the visitor offers you his contact info right away, and an application for visitors to fill out to receive the info.
8. The sales letter web page. This is the most important sales page of your one-page web site, containing an extensive sales letter with benefits of your product and testimonials more who’ve utilized the product, You will find a formula with respect to writing an efficient one-page sales letter site, and I use a program called Fast Sales Letter Electrical generator, that helps me by requesting me a group of questions that will enable me to create the copy with regards to the page. The food for a one-page sales letter website is generally a great attention-getting fonction, a strong opening statement, body system of the letter that traces the features and benefits of what you’re offering, the actual deliver itself, and asking for someone buy. Most web pages are constructed very likewise. If you look at some web sites for the major Online marketers, you’ll find this style employed again and again.
9. Follow-up vehicle responders. A chance to continue to touch base and “touch” your potential customers is key in developing a romance with these people so that they approach from a prospective client to a getting customer. I usually create a series of 6-10 approximately autoresponders that happen to be sent out above the 3 weeks carrying out a purchase to check in with the purchaser, in order to interest the purchaser in another item. The shopping cart services I use offers autoresponders constructed in. Other trustworthy autoresponder services include and.
10.. Traffic to the site. Your own site is merely one page, it will be nearly ignored in the organic search engine ranking procedure. There’s not really enough happy to warrant a superior ranking upon any key word you might choose. The easiest way to travel traffic to a one-page web page is to pay for keywords, or pay-per-click marketing and advertising. Google’s Ppc, and Yahoo’s Search Marketing (formerly Overture) are two of the best-known pay-per-click advertisers. Google is probably the quickest with which to get started.
Completing a one page website won’t happen overnight. However , with a little bit of research, superb copywriting, and a marketing program in place, a one-page internet site can easily work as a profit center for your business.