Most one-page mainfocusng.com web sites (also called one-page sales letter web sites or tiny web sites) have only one purpose — to sell a product. My transformation to the one-page web site strategy has been a reluctant one, ?nternet site hate browsing all the product sales copy. Nevertheless , the facts tend lie — one-page sites written such as a lengthy sales letter are one of the most effective ways to promote you item online. Many people don’t truly read anything online. Instead, they check out a page, searching for info that is bold, within a larger typeface size, within a different color, or in a bulleted format. Therefore, Internet marketers have discovered that the most information about your item needs to capture the reader’s eyes as they scan the page.
This is what you need to get rolling:
1 . A niched product for an easily recognizable target market. One-page web sites might be best if you have an item for a incredibly specific niche market, such as an eBook for you to teach a parrot to talk, an e-course on how to start off your individual bead making jewellery business, or maybe a set of CDs on how to teach yourself to enjoy the keyboard. You need to be capable of identify and describe the target market, out of determining what the target market demands and what they’ll buy (as well as how much they will pay) to what books they read, what groups/associations do that they belong to, and where that they hang out both equally on- and offline. Ensure you know something special in your marketplace before going forward to the next step.
2 . Appropriate. The domain for your one-page site ought to mirror or perhaps closely appear like your merchandise name, or possibly a prominent feature of your product. So , for instance , if you are a hypnotherapist and you have a podcast that you are selling in order to use self-hypnosis to lose weight, consequently you’d prefer to try and get yourself a domain name like. Try and get the. com variety of your domain name if possible, when that’s not readily available, seek out the hyphenated edition of the. com domain name.
When you have an existing internet site, your website name can be sent and obscured to an internal page of your website in order that it appears like a different website without paying for additional hosting. is exactly where I get all of my domains, and they offer website forwarding and masking as part of their sector registration support.
If you don’t already have a web site, you need to determine what your online business needs will be in the next couple of months to determine which kind of hosting and website products you might need.
2. A give-away. You have two goals for your one-page web page: get the contact info from the visitors and convert them into spending customers. The easiest method to obtain get in touch with info out of a visitor is always to create a related information product (ebook, electronic digital tips report, special survey, podcast or perhaps other audio tracks file, ecourse, video, and so forth ) in which the content is indeed compelling that the visitor gladly parts with his/her term and primary current email address to obtain the cost-free giveaway. You can also create a discount, say a trial period with regards to $1, and give access just to those who offers you their get in touch with info. By providing you the contact information, they have become a nice lead and you will start to build a relationship with them.
four. Your product. There are a variety of products you are able to create to market online. Those who are easiest to create and require minor investment (other than your time to create them) and are available by an electric download include an electronic book or distinctive report, a podcast (audio recording of your interview or telelcass), or an ecourse. Of these, should you have almost everything you have to create a great ebook. I might suggest that you formatting in e-book in a word finalizing program, just like Microsoft Term. You’ll then simply want to format it into a locked PDF file so that really more difficult to illegally copy. I also encourage you to have a PDF FILE program that allows you to create clickable links within your document so your buyers can possibly click on sites from your e-book. I prefer the Adobe Sword swallower program to create PDF documents, as Paving material PDF comes with both of these features, but there are lots of low-cost or free programs obtainable that will enable you to convert standard word handling files to PDF structure.
To make your product more desirable, you need to have an appliance cover created. This cover can in fact serve as the cover in the virtual merchandise, and you can work with it as an icon in emails in addition to your shopping cart as a visible representation of the product. There are lots of image artists who all create e-book and other product covers, in addition to several components of software you can buy to create your own. I never been too pleased with the comes from software, so that i hire Heather Colman of, who does a wonderful job.
your five. A merchant account. In order to acquire payments, you need to be able to have credit card obligations online. The merchant account provider needs to provide a “virtual terminal”, which enables you to enter and process trades online and cadre with your e-commerce software program. One of the most commonly used virtual terminal is the fact provided by. Understand what want to purchase a merchant service, you can begin through the use of third-party processors like PayPal or Clickbank account, but they give less overall flexibility than a complete merchant company.
6. Shopping cart application. Ultimately, your shopping cart software aid workhorse suitable for you and enable one to automate various functions of your online business. The cart which i highly recommend is definitely,, which offers a variety of flexibility in how you list and package products, offers buyers a 24-hour download URL intended for downloading your electronic product, has built-in autoresponders so you can automatically contact your customers, and an email broadcast function so that you can mail out special notices to the consumers or prospects on your list.
7. A squeeze page. A squeeze page provides the visitor usage of some piece of information in return for the customer parting together with his name and first email address. The knowledge has been “squeezed” out of the visitor, hence the name belonging to the page. With this page you’ll want to have an eye-catching graphic, convincing headline, a short list of rewards that the visitor will receive if the visitor offers you his get in touch with info quickly, and a form for the visitor to fill out to receive the information.
8. The sales letter web page. This is the main sales page of your one-page web site, containing a challenging sales letter with benefits of your product and testimonials more who’ve utilized the product, In which formula intended for writing an efficient one-page sales letter site, and I use a application called Instantaneous Sales Letter Electrical generator, that helps myself by asking me a number of questions that will enable me to create the copy pertaining to the page. The solution for a one-page sales letter internet site is generally an attention-getting fonction, a strong beginning statement, human body of the notification that outlines the features and benefits of what you’re offering, the actual offer itself, and asking for someone buy. Most webpages are constructed very likewise. If you look at many of the web sites with the major Internet marketers, you’ll find this style applied again and again.
9. Follow-up car responders. The cabability to continue to touch base and “touch” your prospective customers is key in developing a relationship with them so that they head out from a prospective buyer to a purchasing customer. I usually create a series of 6-10 approximately autoresponders that happen to be sent out above the 3 weeks using a purchase to check in with the purchaser, or to interest the purchaser in another item. The shopping cart support I use possesses autoresponders integrated. Other dependable autoresponder offerings include and.
10.. Traffic to the site. Your own site is only one page, it will be almost ignored in the organic search engine ranking procedure. There’s simply not enough content to warrant an increased ranking on any key word you might select. The easiest way to drive traffic to a one-page web site is to acquire keywords, or pay-per-click advertising and marketing. Google’s Google adwords, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known ppc advertisers. Yahoo is probably the least difficult with which to begin.
Completing a single page web-site won’t happen overnight. Yet , with a little bit of research, great copywriting, and a marketing strategy in place, a one-page website can easily be occupied as a profit middle for your business.